
CEO & Co-Founder
Muhammad Bilal Rasool
Bilal founded Novista on a straightforward conviction: software should pay for itself, and the people building it should be able to show you the arithmetic. He leads the company's direction and stays in the room for the work itself, scoping every engagement around what the current way of working actually costs rather than around how large a project could be made. It is also why he will tell you when the honest answer is a smaller build, an integration, or no project at all — the conversation clients remember, and the reason most of them are still here several releases later.


